8501 San Siro Farm Court · Oak Ridge, NC 27310 · 336.643.2504 (H) · 310.600.1725 (C) · david@shoenfeld.com

Market – Focused Strategic Executive:    Driving Profitable Growth

Innovative, hands-on leader with strong Performance-based track record.  Recruited and mentored teams focused on strategy, communications, Product Development, branding, and globalization.  Solid Marketing, Branding, Messaging, Strategy and Go-To-Market expertise. 

Skilled at ‘defining the story’ to craft compelling, targeted narratives that deliver results.   Exceptional creativity, superior communications, and Strategic decision skills.

Core Competencies and Skills include:

SHOENFELD ENTERPRISES LLC – Oak Ridge, NC      2009 - Present                        www.shoenfeld.com        

UNITED STATES POSTAL SERVICE – Washington, DC        2008 – 2009                               www.usps.com        

Senior Vice President, Mailing Services

Responsible for retention and positioning of Postal Mail products: First-Class and Marketing/Advertising Mail, which account for 90% of USPS revenue, in a challenging economy where customers closed their doors or reduced mail-based programs.  Held Top Secret Security Clearance.  Reported to the President.  Key Achievements:

• Change-Agent in a Challenging environment:  Championed mailing product enhancements to reduce customer experience pain points and encourage SMB / Corporate users to retain marketing mail in their marketing plans.
• Key Messaging: Leveraged targeted media resources to reposition mail as a competitive, digital media option that gets the job done, is read and relevant in a ‘digital age’, and boosts companion multi-channel media effectiveness.

NEXTENGINE, INC. – Santa Monica, CA                              2001- 2007                           www.nextengine.com        

Vice President, Marketing / Member of the Board of Directors

Harnessed the NextEngine Desktop 3D Scanner’s disruptive power and breakthrough price to drive business and consumer market demand for 3D capture technology through tight, focused narratives that attracted media and buyer interest.  Maximized the value of affordable high-precision 3D capture with solid leadership in targeted markets. Reported to the CEO.  Key Achievements:

• Delivered results:  NextEngine became the “World’s best-selling 3D Scanner ” within 90 days of first ship-date and has retained leadership to the present day in spite of well-funded competitors and technology ‘leaders’.
• Defined and created a brand new product/solution category: An affordable, indispensible, productivity design tool.

STAMPS.COM – Santa Monica, CA          2000

Executive Vice President and Chief Marketing Officer

Spearheaded marketing, communications, and business unit marketing communications strategy to support revenue-generation in effort to discover a pathway to profitability; ultimately a 90%+ downsizing was implemented to ensure long-term survival, enabling the Company to remain viable and achieve profitability.  Reported to the CEO.

FEDERAL EXPRESS CORPORATION                                     1981-2000                                     www.fedex.com   

Senior Vice President – Worldwide Marketing & Communications             1998-2000          Memphis, TN                

Directed large-scale, global advertising, brand development and revenue-building programs to strengthen positioning and drive profitability in an intensely competitive global market by enhancing / elevating the brand in established and emerging markets. Led Corporate Communications and PR team through reputation-critical situations. Oversaw new services development, segmentation, market analysis and research, pricing, and the enhanced fedex.com customer online experience team. Managed annual budget of $220 million to drive revenues to $14 billion. Motivated, managed, and led 12 Officer-level direct reports with accountability for 500+ marketing professionals, 250 telemarketers, and a customer service organization with over 4,000 employees. Reported jointly to CEO of FedEx Express and EVP, Marketing Development and Communications of FedEx Corporation (Holding Company Structure).  Key Achievements:

• Successfully deployed an array of high-impact messaging platforms, from the award-winning  FXTV Internal Television Network, to a broad range of media, customer and stakeholder communications vehicles

Vice President, Marketing – U.S. and Canada                                          1996-1998          Memphis, TN                      

Drove worldwide brand recognition in key markets, and grew revenues by implementing marketing, advertising and promotional efforts, launching new services, executing powerful and cohesive messaging, and focused resources in the company’s principal market. Managed $125 million marketing budget to boost revenues to $12 billion. Restructured market segmentation methods and expanded domestic and global market time-definite services.  Key Achievements:

• Led team responsible for all business / brand-building efforts to leverage Corporate Identity Assets, Advertising, and key Corporate Sponsorship properties to grow market share and brand share.
• Drove customer acquisition initiatives targeting corporate users and individuals, especially business professionals.

Vice President, Marketing & Customer Service – Europe             1993-1995         Brussels, BE                 

Vice President, Marketing – Asia Pacific Division                         1991-1993         Hong Kong                   

Executed key tactics to drive visibility, profitability, and growth for international operating regions. Built marketing alliances and developed landmark advertising and promotions to strengthen Company position in highly competitive markets. Managed $20 million regional  budget to drive $400 - 600 million in revenues.  Key Achievements:

• Key member of the FedEx Brand Transformation team, representing U.S and non-U.S. markets. Worked directly with Landor Associates and a team of external Branding and Industrial Design advisors and contractors.
• Repositioned FedEx Europe as a profitable industry leader, reversing substantial multi-year financial losses.
• Introduced the market-changing concept of time-definite services to the Asia-Pacific market.

Additional FedEx Marketing Positions                                                    1981-1991         Memphis, TN                       

• Managed launch of Federal Express Overnight Letter in 1981. Exceeded $1B in sales within first 2 years.
• Drove dramatic expansion of FedEx Retail Network as Managing Director – FedEx Business Service Centers.
• Expanded International Presence as Vice President, International Marketing, crafting regional growth strategies.

Bachelor of Science in Business Administration  ·  Northeastern University – Boston, MA

U.S. – Japan Business Study Program -  Participant in JETRO / MITI intensive program

Screenwriting Certificate Program  ·  UCLA Extension – Los Angeles, CA 2006

ScreenwritingU Pro Series Program · Completed Online – 2012

Note: Marketing and Communications work best when work-product reflects principles of effective storytelling. Writing programs refined my skills as I explored new ways to engage and motivate my audiences (and earned recognition in national screenwriting contests).

Marketing Executive Networking Group (MENG)  ~  Association of Strategic Planning (ASP)  ~  MENSA

Exercise Friends – a Top10 Web Fitness Community (www.exercisefriends.com), Director / Investor